Influencer Marketing

Engage the amazing ability of influencers to increase conversions to your benefit.

We create systems to partner with these third-party voices who advocate your brand and influence your audience’s buying decision.

Create a grid of advocates who speak your language

Promotion through influencers in a type of performance marketing. So it finally comes down to your conversion rate and digital KPIs. We help you devise a strategy that optimally utilizes influencers’ skills to fulfill your marketing goals while considering your audience’s preferences.

Vast influencers outreach

We are connected to a wide network of influencers from which we choose the ones that are an ideal fit to deliver your brand message and have a reasonable reach to your target audience. We help you collaborate and maintain a cohesive relationship with these influencers, so they champion your brand value, and this alliance bear fruits for business revenue.

Audience identification

It is crucial to identify the right audience for your offerings. We help you narrow down the audience and influencers who are well-informed in the subject, are acknowledged widely, have the maximum reach, and are capable of acquiring new audiences.

Influencer-mix

We have a mix of influencers in terms of the size of the audience they reach and their popularity. We find you the right type of influencers ready to endorse your brand and fulfill your business requirement, whether they are nano, micro, macro, or celebrity level.

Measurable Results

The final outcome of the influencer marketing strategies can be measured both quantitatively and qualitatively by connecting the business goals to certain measurable KPIs and observing the variation against predicted outcomes.

Transparent Influencing

While influencer marketing is an effective tool to lead the targeted audience towards your brand indirectly, it is also important to note that the content may seem forged or unbelievable due to poor strategy. We design plans so that the message conveyed by influencers is more authentic, transparent, and easy to follow. Thus, resulting in a loyal and productive brand following.

Spark conversations with the right followers

Enhance performance with the right mix of marketing channels – Paid, Earned, Shared & Owned

Make the most out of every marketing media at your disposal through integration and balanced use of the channels. Enhance the campaign results by strategically placing the influencers in each channel.

  • Paid Search

    Attract a fresh audience to your site and retarget the missed ones.

  • Paid Social

    Make use of influencer profiles for whitelisting ads or boosting content.

  • Content Marketing

    Create new relevant content and reuse older ones in alliance with influencers.

  • Email Marketing

    Take the benefit of influencer exposure and reach to increase your mailing list.

  • SEO

    Integrate your page content and landing page elements into influencer campaigns by using the right keywords and links.

  • Affiliate Marketing

    Get the most mileage out of campaigns by involving influencers who do affiliate marketing also.

We associate with brand endorsers to convey the brand value appropriately while achieving business goals through a set of objectives:

  • Increased Brand Awareness
  • Nurturing Community
  • Assorted Content
  • Credibility & Trust Through Authenticity
  • Boost Brand Loyalty & Referral
  • Improved Thought Leadership
  • Increase Engagement Across Channels

Influencers are the bearers of beacon to raise genuine audience following of the brand through authentic and more personal content.

Pre-requisites for a Successful Influencer Campaign

We take influencer marketing as seriously as any other marketing campaign. While working with influencers, we ensure the success & security of the campaign through a variety of validation checklists and all necessary measures.

  • Influencer & Audience Data Analysis
  • Research & Vetting of Influencers
  • Concept development
  • Short- & Long-Term Influencer Strategy
  • Influencer Communication & Negotiation
  • Customized Contracts
  • Campaign Execution & Optimization
  • Cross-Channel Influencer Integration
  • Focused & Relevant Messaging
  • Performance Analysis & Recommendations