When I began my journey as an SEO Executive, the landscape looked very different. Long hours of manual research, brainstorming content ideas, and fiddling with meta tags were the norm. I enjoyed the grind—but as digital competition grew and client expectations soared, I knew I needed to do more in less time, and with greater precision.
That’s when I turned to Artificial Intelligence—not as a replacement, but as a powerful extension of my capabilities. Today, AI is an integral part of my SEO workflow, helping me work smarter, faster, and with better results. Here’s how I integrated AI into my daily routine—and how it has transformed my approach to SEO.
My journey with AI started with curiosity. I read about how digital marketers were leveraging tools like ChatGPT, Screaming Frog and SEMrush’s AI integrations. Initially, I was skeptical—how could a machine understand the nuance of user intent or write with the creativity of a human? But I decided to experiment.
One late evening, facing a tight deadline and a blank page, I used an AI tool to draft a blog intro. It wasn’t perfect—but it broke the inertia. That’s when I realized AI wasn’t here to replace me; it was here to enhance my abilities.
Keyword research was always a labor-intensive task. Filtering through hundreds of keywords, checking search volume, difficulty scores, and intent alignment—it took up a big chunk of my day.
Now, with AI-driven tools like Semrush, I quickly generate keyword clusters, identify semantic variations, and even get keyword suggestions based on user personas. AI helps me validate my choices faster and uncover long-tail opportunities I would have missed manually.
Creating high-quality content at scale is every SEO’s challenge. With AI, I now generate first drafts of blogs, product reviews, and service pages faster than ever. Of course, I still refine, edit, and infuse brand voice—but the heavy lifting is done.
Writing compelling title tags and meta descriptions used to be repetitive. AI tools now generate multiple variations optimized for CTR and relevance. I input the page’s main keyword, and within seconds, I get creative options tailored to Google’s character limits and emotional triggers.
This automation has freed up my time to focus more on high-level strategy and less on repetitive micro-tasks.
Coming up with fresh blog ideas every week isn’t easy. I use AI to:
With AI, I’ve built an ongoing content calendar that’s both strategic and creative.
Using tools like Screaming Frog in combination with AI insights allows me to conduct thorough technical audits. From broken links to crawl errors and site speed issues, AI helps highlight problems faster, so I can fix them before they affect rankings.
Video content is booming, and YouTube SEO can’t be ignored. AI helps me craft:
These small enhancements have led to higher discoverability and better video performance.
Whether it’s for e-commerce or affiliate marketing, AI assists me in writing detailed and persuasive product reviews, tailored to target audiences and optimized for SEO.
Here are a few insights from my journey so far:
As someone deeply rooted in SEO, I see AI not as a disruption, but as a collaboration—a powerful tool that helps me deliver better results, faster. It allows me to focus on strategy, creativity, and analysis—what truly matters.
If you’re an SEO professional still on the fence about AI, my advice is: start small. Test, learn, iterate. You don’t have to be an expert overnight—but you can’t afford to ignore it either.
This journey has only just begun, and I’m excited for what lies ahead.
— Ruchi
SEO Executive | Digital Learner | AI Enthusiast
+91 999 985 2209
megha@abacusdesk.co.in
+91 935 005 9390vikas@abacusdesk.co.in
+91 935 032 9670hr@abacusdesk.co.in
